Atlanta’s Brock Built Homes plans a 25-acre mixed-use project in Alpharetta.
Called Morrison Park, it would be at the intersection of Haynes Bridge Road and Morrison Parkway, just north of the Haynes Bridge Road crossing of Georgia 400 on property owned by the Morrison family.
Brock Built Homes was founded in 1984 and is known for its intown developments.
The site is a mile southeast from the Avalon development and is immediately north of the Tech 360 development.
The new project calls for 37 single-family detached homes and 144 townhomes in three separate product types. The single-family homes would be 2,500 square feet and up. Seventy townhomes would be approximately 1,450 square feet, 28 would be approximately 1,800 square feet; and 46 rooftop units would be approximately 2,200 square feet.
In addition, there would be four commercial buildings totaling 42,000 square feet creating opportunities for restaurants, professional offices, retail and/or grocery, according to plans filed with the city. There would also be 100,000 square feet of civic spaces, and 72,000 square feet of amenity spaces.
The commercial buildings would be concentrated at the intersection of Haynes Bridge Road and Morrison Parkway.
“The prominent Haynes Bridge and Morrison/Westside Parkway intersection at the southwest corner of the property calls for the design of an anchor building to frame the corner and create a sense of place,” according to the plans.
The Alpha Loop, a multiuse path looping through Alpharetta and tying to amenities like the Big Creek Greenway, downtown Alpharetta, Avalon, and the North Point District, would run through the project. Outdoor work space and space for food trucks or pop-up retail would be located along the Loop.
“The Alpha Loop creates a unique opportunity to engage with the trail by making walkability, connectivity, and outdoor lifestyles a major focus of the project,” the developer says in its plans.
Public art would be highlighted throughout the development.
A site plan shows a one-story restaurant with outdoor dining, an outdoor work pavilion, a dog park and concession area, community garden and art installations.
Brock Built Homes says in its plans the inspiration for convenience in the new community is a Chicago-based upscale convenience store-delivery service called Foxtrot.
The project is being designed by CID Design Group, Kimley-Horn and Associates Inc., landscape architects Ahrens Design Group, and architecture firm Niles Bolton Associates.
The development site is challenged because it is bisected by a powerline. Greenscreening would be used to reduce the visual impact.
Brock Built Homes will need to obtain variances from Alpharetta for the project to move forward.